For a great deal of businesses, small or large, the early winter months are crucial. Given the plethora of gift/celebration-oriented holidays observed between November and January, there is, undoubtedly, a great potential for profit. After all, we are consumers, born and bred. And for many centuries to come, we will likely maintain our consumer-centric ways, emptying our pockets to shower our loved ones with humorous and heartfelt gifts.
However after the New Year comes and goes, and the gift giving ceases a bit, it’s normal to see a serious decrease in sales. This can be pretty rough, especially for a startup or small business so here are a few ways to help increase sales after the major holidays subside:
1. Now, I mentioned that period of time around December typically marks the heart of gift giving in this country, but if you’ve ever been to a grocery or convenient store in the United States (at any point in the year) I’m sure you have noticed that there is always another holiday right around the corner. After Christmas and Chanukah there’s New Year’s, then Valentine’s Day, and St. Patrick’s Day after that. The list goes on until we are back at the beginning again. For consumers, this continual cycle can be a bit draining, but from a sales perspective, these built in holidays can be a great way to engage your audience.
Consider holding a fun holiday event and inviting your customers/clients to stop by for a few appetizers or a drink. Get creative. Promote a new product, hold a brief seminar, meet and greet, have fun! This is a great opportunity to get a touch more personal with those whom you conduct business while building rapport, as well.
2. Who is your target audience?
Use this down-time productively. Think about your ideal target audience and whether or not you are already reaching that specific group. If you are, that’s great! But there may, however, still be other demographics you hadn’t previously considered approaching.
Take some time to think about new ways of reaching your current audience, as well as brainstorm ideas for reaching that alternate audience you may have previously overlooked.
3. A/B Testing
If you discover that you aren’t completely satisfied with your overall reach (in regard to your target audience), this is a great time to do some A/B testing. Whether you are making changes to your website, contemplating a rebranding strategy, etc., A/B testing can be a great way to monitor audience reception for those changes. Remember, even something as simple as changing the color of the buttons on your website homepage can impact sales; this type of comparative strategy will help you figure out the best option for you and your company.
Now get out there are show us what you’ve got; but, don’t forget to say hello to the DrawTop shop on your way out!